What actually is Marketing?

Marketing is Anticipating, and satisfying, customers wants and needs, efficiency and profitability, Marketing includes

  • Market Research
  • The Marketing Mix

What is the purpose of Marketing?

  • To make profit, essentially by improving sales
  • To remind the customer of your product through promotion
  • To see what the customer wants by offering their product
  • To link the product to the brand and create a brand association
  • To communicate and offer competition to other businesses (to compete)

There are two types of business orientations, Business to Business where businesses sell products to other businesses, such as tools, office equipment and building supplies. Business to Customer is more noticeable to individuals as it is more prominent and most common.

Marketing begins by setting a goal or objective that defines what the company wants to achieve, and when it hopes to reach these goals.

They then create a marketing strategy, to outline how they will bring in what they wanted to reach their objective.

the four ps of marketing product price place and promotion marketing mix

What defines a Market?

A market is anywhere that brings together buyers and sellers with a view of exchanging goods and services. The location can be physical, national global, physical or electronic.

A niche market is a small or select group of a larger market. Niche markets generally have a smaller cohort of customers interested in the product, however some businesses sell their products at a high price to compensate for lost sales.

Market size is the total volume or value of all sales of a particular group of products. Market growth is the percentage change in market size over a period of time. Market share is the percentage of the market achieved by one firm, or brand, or product.

Markets can be dynamic, which means they change quickly or stable, where any change is fairly small. Dynamic markets are becoming more and more common as technology advances to new greats, incorporating new techniques mean a business can become obsolete.

Six things ICT Provide

ICT is used globally, and has multiple points that are useful to it.

 

Fast Repetitive Processing allows companies and individuals to process large quantities of data at once and quickly, repetitive tasks allow for people to make personalised and tailored reports and information, things like bank statements can be processed rapidly overnight at low points in the day. New technologies mean that they can perform complex calculations quickly and effectively.

 

Vast Storage Capacity means that IT systems can store larger quantities of data in smaller form factor, large businesses are able to store large quantities of data and programs are able to actively process larger quantities of data such as virtual machines or hypervisors. Additionally It has allowed for free services to store files for free, using ad supported media.

 

Improved search facilities have allowed for people to lookup information and files instantly and obtain key information effectively, such as facts and simple calculations through Google and other search engines. Additionally It has allowed for data to be collated together, such as viewing reports and files over a period of time or created by a specific editor. Doctors, for example are able to lookup a patient’s details on a computer instantly, rather than go through paperwork and personal information, they are only able to see what is necessary, this allows for additional security and customisation with reports.

 

Improved presentation of data allows for tailored reports, statistics, graphs and files. Customisation has allowed business to tailor their products and software to their customers based off the data obtained. for example, a coffee chain is able to gain knowledge of their best selling drinks based off sales data and survey information, additionally they are able to combine independent data that would otherwise not be combined, such as weather and sales. It also means that it is easy to understand for someone who does not have a great understanding of a topic.

 

Improved accessibility means that information is available in a variety of formats and has allowed for people to access their data anywhere in the world, previously data was only accessible at one location, but by connecting to the vast internet, consumers as well as businesses are able to take advantage of fast connections and information in order to overcome logistical problems such as storage capacity and even uptime through online hosting, additionally people are able to utilise single peripherals on multiple devices, such as a printer or scanner. Additionally programs are easier to use and accessible to people with special needs.

 

Improved security has meant that files and programs are safe from third party transit prying eyes and nefarious use, data can be almost impossible to access without the right information and can be stored in ways that mean that it is not possible to decrypt remotely. It has also allowed for networks to be open to multiple tiers of people, from guests to teachers accessibility is only available to those who need it and useability is not compromised.

Bukkit has been given a DMCA takedown by Wesley Wolfie. The NEXT steps.

It is currently well known that bukkit has been given a dmca request by Wesley Wolfie, but now that that has happened, we now need to rebuild!

So here is whats happening, the folks over from bukkit are now working on a new modding api, called sponge! currently ‘Sponge will start with Minecraft 1.8, with Vanilla Client Support on Forge.’

Old plugins that were written on bukkit will most likely have to be removed, unless someone finds a way to make them compatible with sponge.

Here is a large extract of what they plan to do.

Our ultimate goal is to create a modding API that is easy to use for owners of small servers for friends and family, owners of large servers, and everyone in between. In addition, we also plan to permit client modding.

  • Sponge mods should work across several different Minecraft versions without needing an update from the developer, which means that you don’t have to worry about all your mods breaking between each new major release of Minecraft (1.6, 1.7, 1.8, etc.).
  • Sponge will support official interoperability with Forge so you can use both Sponge mods and Forge mods together. We are working directly with the Forge team.
  • While Sponge will not be directly supporting Bukkit, community projects have been started that aim to provide complete support for existing Bukkit plugins on top of Sponge

the whole plan can be found here

 

Good Luck to you all

 

EDIT, also check out PROJECT RAINBOW, they currently have downloads and plugins up for grabs.

How to setup MMS on O2 pay & Go Go Go

I recently had a problem with O2’s pay and go go go sim, where I was unable to send MMS or group text people, after a couple conversations with O2 chat and some form help, I was able to finally get it working, perviously when I tried to send an MMS or Photo, I would get the message ‘MMS blocked by Carrier’. But this solution should fix it for you, as it did for me.

The first issue I had was that my apn settings were wrong, here is how to fix it, your settings may vary, but essentially you need to get to your ‘APN’ settings menu in your phone, usually it is
Settings > General > Mobile Data > Mobile Data Network > APN
and for Iphones it is
Settings > Mobile > Mobile Data Network > APN
and for me it was ‘Quick settings’, then tap and hold ‘Mobile Data’ and select ‘Access Point Names’, see below.(I have a HTC Desire 610, but this may apply to most HTC’s)

Screenshot_2014-10-05-19-07-04
Tap and Hold ‘Mobile Data’
Screenshot_2014-10-05-19-31-07
Select ‘Access Point Names’
Screenshot_2014-10-05-19-08-34
Do as necessary

 

Now you have located the menu, you should probably reset your ‘APN’ settings to default, you can do this by pressing the menu button and pressing ‘reset to default’, this stap is technically optional and may straight out fix your problem, so it may be a good idea to check it out. Once you have done that, you should have the following APN; (these may vary from phone to phone)

Name – ‘O2 Pay & Go’
APN – ‘payandgo.o2.co.uk’
Proxy – Not Set
Port – Not Set
Username – ‘payandgo’
Password – ‘password’
Server – Not Set
MMSC – ‘http://mmsc.mms.o2.co.uk:8002’
MMS Proxy – ‘82.132.254.1’
MMS Port – ‘8080’
MMS Protocol – ‘WAP 2.0’ (2.0)
MCC – ‘234’
MNC – ’10’
Authentication type – Not Set
APN type – ‘default,hipri,dun,supl,mms’
Bearer – Unspecified

Now save.

(Settings may vary from phone to phone, so make educated decisions if you are stuck, or Google your specific phone settings for O2 (Or your Carrier).)

You now need to add a new APN for MMS, note that you should have 2 APN’s one for Calls, texts and Internet, and one for MMS. Give it the following settings;

Name – ‘O2 MMS’
APN – ‘wap.o2.co.uk’
Proxy – ‘http://wap.o2.co.uk’
Port – ‘9201’
Username – ‘o2wap’
Password – ‘password’
Server – ‘http://mmsc.mms.o2.co.uk:8002’
MMSC – ‘http://mmsc.mms.o2.co.uk:8002’
MMS Proxy – ‘193.113.200.195’
MMS Port – ‘8080’
MMS Protocol – ‘WAP 2.0’ (2.0)
MCC – ‘234’
MNC – ’10’
Authentication type – Not Set
APN type – ‘mms’
Bearer – Unspecified

Now save.

(Settings may vary from phone to phone, so make educated decisions if you are stuck, or Google your specific phone settings for O2 (Or your Carrier).)

You should now have two APN’s and should now be able to use calls,texts,internet and mms (as well as group messaging and photo sending) on O2 Pay and Go Go Go.