How Customers Associate Quality with a Brand

brand qualityWithin any business there are multiple factors that a customer can imprint on to recognise a brand and associate with quality. Businesses can use the customers intuition to their advantage, targeting on the key aspects of a quality product in order to maximise return. Here is a list of the common points a business can tailor in order to maximise their revenue;

 

trusty tea co allows product association quality brand reputation

  • Profitability, Businesses must decide how much profit each product or service should undertake, whether it be a large return or a small one. Customers may be willing to buy a product purely on its premium price point.
  • Customer Service, Businesses may wish to place the quality of their product on par with the quality of its customer service. Poor customer service could reflect badly on a quality product and vice versa.
  • Competitiveness, Businesses may wish to use pricing in order to undercut the cost of its competitors. Businesses may also want to take on new locations and footfall in order to maximise profitability.
  • Supply Chain, Business may cut costs and use cheaper suppliers, however unethical or environmental considerations could be overlooked and come back to haunt businesses later.
  • Reliability, A product that is unreliable or prone to failure may mean that customers look elsewhere for new products, defined obsolescence could damage the perceived quality of the product as well, If it were to fail after a certain time because of a weak part, customers may feel frustrated having to buy new ones.
  • Brand Image, For some customers a brand could be vital to what product they purchase, If a brand is damaged, it could affect the sales of businesses massively. Some businesses may also struggle to maintain a positive reputation if the business specialises in cheap services, such as transport or hotels and may not be too affected by bad publicity as the cheap price point means the demand for the product does not change (it is inelastic).
  • Quality Control could also mean that products are of a constant high quality and should in tern allow a business to work effectively on producing high quality products for the consumer, who will hopefully repeat purchase. Kaizen and Total Quality Management can allow a business to excel at creating a quality product that is lean and high quality as it forces the product to be a standard that the business expects and what the customer wants.
  • Brand Awareness, A customer who does not know a product exist may not buy it, additionally any customer who recognises a product may choose to buy it over a generic product because of it. Advertising and promotion can artificially create the connection between the customer and the brand of trust and safety in a product, that this is the product they should buy.

Capacity Utilisation

Capacity utilisation within a business can be easy or hard to calculate, for a printing shop, it is easy to calculate how many sheets they can produce per hour for example and in a metal fabricators, it is easy to calculate how many sheets of metal they can produce per hour, however for a company that has varied demand, it can be very hard to predict how much the business should utilise its capacity, a clearly noticeable example would be an understaffed restaurant, although they have staff working the shift, it is clear that they did not account for the demand that the customers require.

Capacity Utilisation = Actual level of output / Maximum possible output x 100

Productivity = Total output / Number of workers

Capacity utilisation should never be at 100%, as this could mean that if something were to fail, the business may not be able to fulfil the orders, Companies may choose to ask multiple ‘what if?’ questions that may indicate if the business may want to reconsider its utilisation levels.

  • What if the employment rate fell?
  • What if workers were too highly skilled?
  • What if forecasts are not conservative?
  • What if costs increased?
  • What if minimum wage increased further?

The Impact on EU Trade Imports and Exports vs Capacity Utilisation

For UK Businesses, there is a handy acronym when working with exchange rates, SPICED. ‘ strong pound imports cheap, exports dear ‘. This applies to any companies in the UK who may wish to export or import goods from elsewhere.

If the UK were to leave the EU, the cost of imports/exports could be greater/lesser depending on the trade deals we could secure with countries.

  • Specialised workers would find it harder to move freely into the UK.
  • Tariffs are not imposed in the EU, tariffs could cost businesses money, however it could be argued that they increase competition.
  • The Common Market could potentially be lost.
  • The work ethic of some foreign national employees could change.

These factors could all affect the overall capacity utilisation of UK companies.

 

Cerberus for android – It’s awesome

So I bought Cerberus for android and installed it on all my devices for about 2 years, and its pretty great, not only does it provide you with the standard ‘find your device’ features that common apps do, but its also got ROOT permission stuff as well, the online console looks like this

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The online console also shows when a command is both sent and recieved

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Here is a list of features from the dropdown menu (As HTML)

<option value="START_TRACKING">Start tracking</option>
<option value="STOP_TRACKING">Stop tracking</option>
<option value="DEVICEINFO">Get device info</option>
<option value="HISTORY">Get location history</option>
<option value="LOCK">Lock with code</option>
<option value="UNLOCK">Unlock</option>
<option value="ALARM">Start alarm with a message</option>
<option value="MESSAGE">Display message</option>
<option value="CALLLOG">Get call log</option>
<option value="SMSLOG">Get SMS log</option>
<option value="CALL">Call phone</option>
<option value="SMS">Send SMS</option>
<option value="RECORDAUDIO">Record audio</option>
<option value="TAKEPICTURE">Take picture</option>
<option value="CAPTUREVIDEO">Capture video</option>
<option value="SCREENSHOT">Grab screenshot</option>
<option value="STARTEMERGENCY">Start emergency mode</option>
<option value="STOPEMERGENCY">Stop emergency mode</option>
<option value="HIDE">Hide from app drawer</option>
<option value="UNHIDE">Show in app drawer</option>
<option value="WIPE">Wipe device memory</option>
<option value="WIPESD">Wipe SD card</option>
<option value="REBOOT">Reboot device</option>
<option value="BACKUP">Backup data</option>
<option value="STOP_BACKUP">Stop backup</option>
<option value="GET_APP_LIST">Get installed apps</option>
<option value="LAUNCH_APP">Start application</option>
<option value="START_SERVICE">Start service</option>
<option value="SEND_BROADCAST">Send broadcast</option>
<option value="STARTSHELL">Start shell</option>
<option value="ENABLEBLUETOOTH">Enable bluetooth</option>
<option value="DISABLEBLUETOOTH">Disable bluetooth</option>
<option value="ENABLEHOTSPOT">Enable Wi-Fi hotspot</option>
<option value="DISABLEHOTSPOT">Disable Wi-Fi hotspot</option>
<option value="SCREENRECORD">Capture screen recording</option>
<option value="GETAPPCONF">Change app settings</option>

Some features require root, which for me is no issue. Some things to note is the picture and video quality is very poor, I cant tell whether this is because they try to save bandwidth (as responses are given over email) or because of some funky implementation the app uses, but they are mostly watchable, though you’d get lucky to get your thief’s face.

You can start apps which is useful, you can also go into the app settings and set the app to open when you ring a phone number like ‘10000’ for example, you can also force it to be persistent by installing it with TWRP or  CWM so it survives a wipe of the entire system, as well as deleting the app, once the phone is restarted, it re-installs, with your settings.

You can also download the ‘System Framework’ version, which in the event that your phone is nicked, the app wont be deleted by the thieves.

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The app also has some other features seen below

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SIM checker allows the app to secretly send a message to a defined number if a new SIM is inserted, which I accidentally triggered when I replaced my SIM, so I can say that I’m confident it works so long as the SIM has credit. The AutoTask Configuration is useless at best, there aren’t much things you can do with it and whenever I try to save, it crashes the phone, which I can only assume is because it tries to write to some inaccessible memory.

The track feature is good, precise and fairly accurate, it updates regularly, Id say every minute or so (sat stationary on a desk for 3 minutes. {note that the inaccuracy may be due to GPS, rather than Cerberus itself})

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Being able to switch on data with a text command was especially handy when I had to retrieve a phone, once the phone was on we were loaded with all there Cerberus and able to find it at Tesco’s lost and found, but without the tracking we would have had no clue where to look (does not require root).

One other good feature is the ability to disable turning off the phone without first unlocking the device, this is one of my favourite features and a unique selling point for Cerberus

All in all I’d defiantly say it’s worth the one time investment, I’ve lost a phone and found it again with Cerberus, It worked well.

Bukkit has been given a DMCA takedown by Wesley Wolfie. The NEXT steps.

It is currently well known that bukkit has been given a dmca request by Wesley Wolfie, but now that that has happened, we now need to rebuild!

So here is whats happening, the folks over from bukkit are now working on a new modding api, called sponge! currently ‘Sponge will start with Minecraft 1.8, with Vanilla Client Support on Forge.’

Old plugins that were written on bukkit will most likely have to be removed, unless someone finds a way to make them compatible with sponge.

Here is a large extract of what they plan to do.

Our ultimate goal is to create a modding API that is easy to use for owners of small servers for friends and family, owners of large servers, and everyone in between. In addition, we also plan to permit client modding.

  • Sponge mods should work across several different Minecraft versions without needing an update from the developer, which means that you don’t have to worry about all your mods breaking between each new major release of Minecraft (1.6, 1.7, 1.8, etc.).
  • Sponge will support official interoperability with Forge so you can use both Sponge mods and Forge mods together. We are working directly with the Forge team.
  • While Sponge will not be directly supporting Bukkit, community projects have been started that aim to provide complete support for existing Bukkit plugins on top of Sponge

the whole plan can be found here

 

Good Luck to you all

 

EDIT, also check out PROJECT RAINBOW, they currently have downloads and plugins up for grabs.