Corporate Social Responsibility’s Advantages and Disadvantages

Corporate Social Responsibility (CSR) is a companies attitude toward respecting the effects that the company may have on things like, the environment, their workers, and the political landscape. Companies may opt to be socially responsible in order to remain positive in the eyes of their customers, this can be difficult for businesses that are fundamentally bad for aspects of society, such as oil or paper companies for the environment. Corporate Social Responsibility Some companies may take some strategic steps to ensure that they are to some effect, marketable or otherwise… socially responsible. Some companies may simply take the philanthropic approach,… Continue reading Corporate Social Responsibility’s Advantages and Disadvantages

Branding and Promotion in Business

  Branding and Promotion allows a business to present itself in an identifiable way to the consumer that allows them to leave a slight lasting impression of their existence that should aide repeat purchase or identification of their qualities. Types of Business Promotion Advertising – The most common way of increasing brand coverage is through advertising, because of the potential reach and scale of platforms advertising is available on it is very easy to meet the metric a business desires, this also has become more easy to segment further by having online advertising to deliver ads on a uniquely measurable and… Continue reading Branding and Promotion in Business