The Design Mix

The Design Mix consists of three components, often arranged in a triangle, Aesthetics – How the product looks. Function – How the product performs its task. Economic Manufacture (Cost to Produce) – How much it costs to produce the product. Examples of paradigms the Design Mix, Aesthetics Maintaining a good product image that will appeal to customers is only one small portion of aesthetics, one must also consider consistency and differentiation. A product may be very aesthetic but may have shortfalls when it is used or may have a much lower profit margin than other products of lesser quality. A product like a smartphone… Continue reading The Design Mix

What actually is Marketing?

Marketing is Anticipating, and satisfying, customers wants and needs, efficiency and profitability, Marketing includes Market Research The Marketing Mix What is the purpose of Marketing? To make profit, essentially by improving sales To remind the customer of your product through promotion To see what the customer wants by offering their product To link the product to the brand and create a brand association To communicate and offer competition to other businesses (to compete) There are two types of business orientations, Business to Business where businesses sell products to other businesses, such as tools, office equipment and building supplies. Business to Customer… Continue reading What actually is Marketing?