Ansoff’s Matrix in the Development of Corporate Strategy

What is the Ansoff Matrix? The Ansoff Matrix, developed by Igor Ansoff is a planning tool that can is used to help a business to determine what strategy the business uses by using the quadrants to determine how best to grow organically. ‘Existing’ categories often carry lesser risk than the ‘New’ categories as they will likely require greater capital investment for example. Market Penetration Market Penetration is the least risky option in most cases because it most likely does not require much more than the other categories, This can be used when a business would like to expand whilst minimising the risk… Continue reading Ansoff’s Matrix in the Development of Corporate Strategy