What actually is Marketing?

Marketing is Anticipating, and satisfying, customers wants and needs, efficiency and profitability, Marketing includes

  • Market Research
  • The Marketing Mix

What is the purpose of Marketing?

  • To make profit, essentially by improving sales
  • To remind the customer of your product through promotion
  • To see what the customer wants by offering their product
  • To link the product to the brand and create a brand association
  • To communicate and offer competition to other businesses (to compete)

There are two types of business orientations, Business to Business where businesses sell products to other businesses, such as tools, office equipment and building supplies. Business to Customer is more noticeable to individuals as it is more prominent and most common.

Marketing begins by setting a goal or objective that defines what the company wants to achieve, and when it hopes to reach these goals.

They then create a marketing strategy, to outline how they will bring in what they wanted to reach their objective.

the four ps of marketing product price place and promotion marketing mix

What defines a Market?

A market is anywhere that brings together buyers and sellers with a view of exchanging goods and services. The location can be physical, national global, physical or electronic.

A niche market is a small or select group of a larger market. Niche markets generally have a smaller cohort of customers interested in the product, however some businesses sell their products at a high price to compensate for lost sales.

Market size is the total volume or value of all sales of a particular group of products. Market growth is the percentage change in market size over a period of time. Market share is the percentage of the market achieved by one firm, or brand, or product.

Markets can be dynamic, which means they change quickly or stable, where any change is fairly small. Dynamic markets are becoming more and more common as technology advances to new greats, incorporating new techniques mean a business can become obsolete.

How Customers Associate Quality with a Brand

brand qualityWithin any business there are multiple factors that a customer can imprint on to recognise a brand and associate with quality. Businesses can use the customers intuition to their advantage, targeting on the key aspects of a quality product in order to maximise return. Here is a list of the common points a business can tailor in order to maximise their revenue;

 

trusty tea co allows product association quality brand reputation

  • Profitability, Businesses must decide how much profit each product or service should undertake, whether it be a large return or a small one. Customers may be willing to buy a product purely on its premium price point.
  • Customer Service, Businesses may wish to place the quality of their product on par with the quality of its customer service. Poor customer service could reflect badly on a quality product and vice versa.
  • Competitiveness, Businesses may wish to use pricing in order to undercut the cost of its competitors. Businesses may also want to take on new locations and footfall in order to maximise profitability.
  • Supply Chain, Business may cut costs and use cheaper suppliers, however unethical or environmental considerations could be overlooked and come back to haunt businesses later.
  • Reliability, A product that is unreliable or prone to failure may mean that customers look elsewhere for new products, defined obsolescence could damage the perceived quality of the product as well, If it were to fail after a certain time because of a weak part, customers may feel frustrated having to buy new ones.
  • Brand Image, For some customers a brand could be vital to what product they purchase, If a brand is damaged, it could affect the sales of businesses massively. Some businesses may also struggle to maintain a positive reputation if the business specialises in cheap services, such as transport or hotels and may not be too affected by bad publicity as the cheap price point means the demand for the product does not change (it is inelastic).
  • Quality Control could also mean that products are of a constant high quality and should in tern allow a business to work effectively on producing high quality products for the consumer, who will hopefully repeat purchase. Kaizen and Total Quality Management can allow a business to excel at creating a quality product that is lean and high quality as it forces the product to be a standard that the business expects and what the customer wants.
  • Brand Awareness, A customer who does not know a product exist may not buy it, additionally any customer who recognises a product may choose to buy it over a generic product because of it. Advertising and promotion can artificially create the connection between the customer and the brand of trust and safety in a product, that this is the product they should buy.

How to setup MMS on O2 pay & Go Go Go

I recently had a problem with O2’s pay and go go go sim, where I was unable to send MMS or group text people, after a couple conversations with O2 chat and some form help, I was able to finally get it working, perviously when I tried to send an MMS or Photo, I would get the message ‘MMS blocked by Carrier’. But this solution should fix it for you, as it did for me.

The first issue I had was that my apn settings were wrong, here is how to fix it, your settings may vary, but essentially you need to get to your ‘APN’ settings menu in your phone, usually it is
Settings > General > Mobile Data > Mobile Data Network > APN
and for Iphones it is
Settings > Mobile > Mobile Data Network > APN
and for me it was ‘Quick settings’, then tap and hold ‘Mobile Data’ and select ‘Access Point Names’, see below.(I have a HTC Desire 610, but this may apply to most HTC’s)

Screenshot_2014-10-05-19-07-04
Tap and Hold ‘Mobile Data’
Screenshot_2014-10-05-19-31-07
Select ‘Access Point Names’
Screenshot_2014-10-05-19-08-34
Do as necessary

 

Now you have located the menu, you should probably reset your ‘APN’ settings to default, you can do this by pressing the menu button and pressing ‘reset to default’, this stap is technically optional and may straight out fix your problem, so it may be a good idea to check it out. Once you have done that, you should have the following APN; (these may vary from phone to phone)

Name – ‘O2 Pay & Go’
APN – ‘payandgo.o2.co.uk’
Proxy – Not Set
Port – Not Set
Username – ‘payandgo’
Password – ‘password’
Server – Not Set
MMSC – ‘http://mmsc.mms.o2.co.uk:8002’
MMS Proxy – ‘82.132.254.1’
MMS Port – ‘8080’
MMS Protocol – ‘WAP 2.0’ (2.0)
MCC – ‘234’
MNC – ’10’
Authentication type – Not Set
APN type – ‘default,hipri,dun,supl,mms’
Bearer – Unspecified

Now save.

(Settings may vary from phone to phone, so make educated decisions if you are stuck, or Google your specific phone settings for O2 (Or your Carrier).)

You now need to add a new APN for MMS, note that you should have 2 APN’s one for Calls, texts and Internet, and one for MMS. Give it the following settings;

Name – ‘O2 MMS’
APN – ‘wap.o2.co.uk’
Proxy – ‘http://wap.o2.co.uk’
Port – ‘9201’
Username – ‘o2wap’
Password – ‘password’
Server – ‘http://mmsc.mms.o2.co.uk:8002’
MMSC – ‘http://mmsc.mms.o2.co.uk:8002’
MMS Proxy – ‘193.113.200.195’
MMS Port – ‘8080’
MMS Protocol – ‘WAP 2.0’ (2.0)
MCC – ‘234’
MNC – ’10’
Authentication type – Not Set
APN type – ‘mms’
Bearer – Unspecified

Now save.

(Settings may vary from phone to phone, so make educated decisions if you are stuck, or Google your specific phone settings for O2 (Or your Carrier).)

You should now have two APN’s and should now be able to use calls,texts,internet and mms (as well as group messaging and photo sending) on O2 Pay and Go Go Go.