What actually is Marketing?

Marketing is Anticipating, and satisfying, customers wants and needs, efficiency and profitability, Marketing includes Market Research The Marketing Mix What is the purpose of Marketing? To make profit, essentially by improving sales To remind the customer of your product through promotion To see what the customer wants by offering their product To link the product to the brand and create a brand association To communicate and offer competition to other businesses (to compete) There are two types of business orientations, Business to Business where businesses sell products to other businesses, such as tools, office equipment and building supplies. Business to Customer… Continue reading What actually is Marketing?

How Customers Associate Quality with a Brand

Within any business there are multiple factors that a customer can imprint on to recognise a brand and associate with quality. Businesses can use the customers intuition to their advantage, targeting on the key aspects of a quality product in order to maximise return. Here is a list of the common points a business can tailor in order to maximise their revenue;   Profitability, Businesses must decide how much profit each product or service should undertake, whether it be a large return or a small one. Customers may be willing to buy a product purely on its premium price point.… Continue reading How Customers Associate Quality with a Brand

How to setup MMS on O2 pay & Go Go Go

I recently had a problem with O2’s pay and go go go sim, where I was unable to send MMS or group text people, after a couple conversations with O2 chat and some form help, I was able to finally get it working, perviously when I tried to send an MMS or Photo, I would get the message ‘MMS blocked by Carrier’. But this solution should fix it for you, as it did for me. The first issue I had was that my apn settings were wrong, here is how to fix it, your settings may vary, but essentially you… Continue reading How to setup MMS on O2 pay & Go Go Go