Reliable internet connections. Are they a reality in Britain yet?

Most would say no. However, the recent increase in consumer spending on reliable mobile and the domestic internet has led the development of new infrastructure, innovation, and government subsidy. The increased value of fast and affordable internet is no doubt due to the increase in cord-cutting and streaming options available to the consumer.

However, there are still issues in rural broadband areas where internet connections are limited, spotty or oversubscribed and need infrastructure investment in order to improve. The biggest issue could be the degradation and limited ability of domestic subscribers to ensure a reliable connection, many using dated routers, cables and positioning WiFi access points where there are many obstacles such as walls, corners, and doors making the signal weaker and less effective and often situated at one side of their home, rather than in the centre or where the WiFi is being used. Many new routers are combating this problem by using more antennas and user-friendly configuration wizards or combating the problem entirely by using pre-configured settings from the supplier or ISP.

Another problem may be the proximity to the exchange, as most subscribers in rural areas find their connection vastly slower compared to that of locations nearby, once again showing a performance drop that could be improved by moving away from copper to more effective methods of transmission, such as fiber.

It is however clear that the infrastructure as a whole has vastly improved and is much more capable as it was, mobile network connectivity has also improved to handle the data needs of modern apps and streaming websites as per the March report.

The issue as the report outlines is, however, meeting the demand of mobile business subscribers and providing affordable internet options to consumers. In my opinion, the use of ADSL2+ and DOCSIS 3.1 is not as much of a step in the right direction as fiber, even if it means limiting the speed available to the subscriber to segment their pricing structure.

Source, written by me in 2017.

 

What actually is Marketing?

Marketing is Anticipating, and satisfying, customers wants and needs, efficiency and profitability, Marketing includes

  • Market Research
  • The Marketing Mix

What is the purpose of Marketing?

  • To make profit, essentially by improving sales
  • To remind the customer of your product through promotion
  • To see what the customer wants by offering their product
  • To link the product to the brand and create a brand association
  • To communicate and offer competition to other businesses (to compete)

There are two types of business orientations, Business to Business where businesses sell products to other businesses, such as tools, office equipment and building supplies. Business to Customer is more noticeable to individuals as it is more prominent and most common.

Marketing begins by setting a goal or objective that defines what the company wants to achieve, and when it hopes to reach these goals.

They then create a marketing strategy, to outline how they will bring in what they wanted to reach their objective.

the four ps of marketing product price place and promotion marketing mix

What defines a Market?

A market is anywhere that brings together buyers and sellers with a view of exchanging goods and services. The location can be physical, national global, physical or electronic.

A niche market is a small or select group of a larger market. Niche markets generally have a smaller cohort of customers interested in the product, however some businesses sell their products at a high price to compensate for lost sales.

Market size is the total volume or value of all sales of a particular group of products. Market growth is the percentage change in market size over a period of time. Market share is the percentage of the market achieved by one firm, or brand, or product.

Markets can be dynamic, which means they change quickly or stable, where any change is fairly small. Dynamic markets are becoming more and more common as technology advances to new greats, incorporating new techniques mean a business can become obsolete.