Reliable internet connections. Are they a reality in Britain yet?

Most would say no. However, the recent increase in consumer spending on reliable mobile and the domestic internet has led the development of new infrastructure, innovation, and government subsidy. The increased value of fast and affordable internet is no doubt due to the increase in cord-cutting and streaming options available to the consumer. However, there are still issues in rural broadband areas where internet connections are limited, spotty or oversubscribed and need infrastructure investment in order to improve. The biggest issue could be the degradation and limited ability of domestic subscribers to ensure a reliable connection, many using dated routers,… Continue reading Reliable internet connections. Are they a reality in Britain yet?

What actually is Marketing?

Marketing is Anticipating, and satisfying, customers wants and needs, efficiency and profitability, Marketing includes Market Research The Marketing Mix What is the purpose of Marketing? To make profit, essentially by improving sales To remind the customer of your product through promotion To see what the customer wants by offering their product To link the product to the brand and create a brand association To communicate and offer competition to other businesses (to compete) There are two types of business orientations, Business to Business where businesses sell products to other businesses, such as tools, office equipment and building supplies. Business to Customer… Continue reading What actually is Marketing?